Cloncurry, known traditionally as Pimurra, is the ancestral land of the Mitakoodi people (the River people), along with neighboring groups such as the Kalkadoon, Yulluna, Waluwarra, Pitta Pitta, and Mayi peoples. We acknowledge their ongoing connection to Country, including their stories, traditions, and living cultures that span tens of thousands of years.

Our brand draws inspiration from radiant Aboriginal dot art, featuring intricate patterns in bold colors that symbolise movement, land connection, and cultural vitality. This is reflected in our Aboriginal-inspired logo variations, which incorporate the Australian continent symbol with traditional dot motifs, honoring Indigenous artistry while aligning with our modern, adventurous brand.